Business Sweden

We are proud to present the Swedish start-up collective at LeWeb 2014. The collective consists of start-ups representing the next generation of Swedish cutting edge Internet firms.

The start-up collective is present at the Swedish booth at LeWeb where they will showcase their products and solutions. The booth is located in the main building (Pullman) and serves as a meeting point for the Swedish companies and curious visitors. You are very welcome to talk to me and talk to Sweden!

Robert Wentrup, Market Unit Manager at Business Sweden in Paris

Visit Sweden

VisitSweden is Sweden's official communications agency for marketing the brand of Sweden and Swedish tourist destinations abroad. VisitSweden is owned jointly by the Swedish state and Swedish tourism in­dustry, operates in 12 countries with 80 employees. 

Marketing activities are done together with partners from both the travel industry and from the creative industry of Sweden and other Swedish brands. Approximately  100 international campaigns and projects are performed annually.


Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future. Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

The Swedish Embassy in Paris


Widespace is the leading premium mobile advertising company in Europe. We ensure that user experiences constitute our key focus, which creates the best results for advertisers and increased revenue for our partners. Every day, we deliver millions of ads to millions of mobile devices on the most visited mobile sites and in the most popular apps. We use our own unique technology to optimize ad targeting and increase impact, and we offer full service solutions for brands that want to succeed in mobile advertising. Widespace was launched in Sweden in 2007 and is now present in several countries across Europe.


Launched in Stockholm in 1999, Tradedoubler is one of the pioneers in affiliate and performance marketing operating in over 30 countries worldwide. In affiliate marketing programs Tradedoubler saw the potential to create a virtual meeting place for advertisers and web publishers and a new form of marketing and commerce based on shared knowledge and connections.After the bursting of the original dotcom bubble, Tradedoubler continued to grow across Europe and beyond, providing crucial revenue streams for web publishers and a profitable channel for offline retailers looking to grow sales online. Our success has always been based on the clear, compelling value of our pay-for-performance model: an opportunity for businesses to drive sales and for publishers to earn revenue based on the results they deliver. Tradedoubler was listed on the OMX Nordic Exchange, Stockholm in 2005. Our affiliate network has grown every year since 2001, and today we work with over 140,000 active publisher websites in over 30 countries worldwide. In August 2011, Tradedoubler was voted the Number 1 preferred affiliate network in Europe in an A4U survey of over 1,000 affiliate publishers, who rated networks on the quality of their merchants and advertisers as well as the reliability of tracking and payment platforms.Tradedoubler has never stopped innovating when it comes to leveraging the value of affiliate marketing programs and affiliate marketing technology for business. We continue to break new ground in areas such as mobile affiliate marketing and the use of affiliate networks to meet a range of performance marketing objectives in addition to sales.