Liveling allows people to collaboratively produce, edit, and broadcast live video using only mobile phones, a laptop, and available mobile networks. Liveling represents a second generation of mobile video streaming applications, in a gap in the current market between single-user applications and professional broadcasting equipment. Target customers include local organizations who may cover sports, events and news on locations where a professional broadcast setup is too cumbersome or expensive, and broadcast to web-TV channels. Liveling AB was founded in April 2014, as a spin-off from the Mobile Life Centre in Stockholm, Sweden.